About Us

Darren Johnson is a sporting goods industry professional with over 20 years of experience at multiple levels of the field from Retail Store and Territory Sales Management, to Factory Representation and Product Marketing.


 He represents Jeros Tackle providing sales coordination and travels across the country presenting both theirs and other fine vendor products at Trade Shows, to Distributors and hundreds of Dealers large and small.  Though we are concentrated in the Mid-Atlantic States and New England,  the Internet allows people everywhere to take advantage of The Sensible Angler’s product line variety, profitability and convenience at a time where everybody is trying to stretch their budgets.


Now THAT….makes sense!

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